The Seoul Asiteji Winter Festival has been holding the Seoul Asiteji Winter Festival since 2005 to revitalize domestic children's and youth plays during the stagnant winter season.

This festival, which comes without fail every winter vacation, is a family cultural experience festival that the whole family can enjoy together.

In addition, it serves as a platform for domestic works to enter overseas markets both externally and externally. Since 2012, it has been introducing excellent works in Korea, including the winners of the ‘Seoul Children’s Play Awards’, to foreign countries and making efforts to build a bridgehead for overseas expansion. From 2020, the art director system was introduced, and the direction of the project was revised and supplemented with Bae Yo-seop as the center.